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Role of Women in Decision Making

In what might just provide the requisite nudge to the economy , women consumers are wielding their purchasing power in sectors that go beyond food and grocery , such as automobiles, liquor, travel and financial products as well.

Almost all sectors that do not fall in the realm of household goods have traditionally and predominantly seen male consumers as decision makers. With more women entering the workforce and becoming equal wage earners in households, a large portion of their disposable income is also being directed to areas which have hitherto dealt with male buyers.

So while they continue to dominate as decision makers and purchasers in household goods and grocery , their numbers are rising among car purchasers, travellers and wine drinkers. As a result of this shift taking place in gender ratio of purchasers across sectors, the number of women taking personal loans has also risen. From April 2012 up to September 30, 2014, personal loans by HDFC Bank to women customers had more than doubled, said executives. In keeping with this trend, the bank has designed personal loans specifically for women customers who can avail of benefits and discounts on apparel, jewellery , restaurants and more.

Feb 2015
Delhi -India